What is a Visa Gift Card?
This is a prepaid Visa gift card that can be purchased at the bank and used anywhere this Visa card is accepted for goods and services. Over 25 million locations worldwide accept Visa. Card can be used to purchase on the Internet and 800 mail order.
What are the consumer benefits and features of the card?
- Can be given as a gift to anyone.
- The amounts can vary from $25 up to $500.
- Great gifts for teens and college students.
- Great to use for gasoline purchases, clothing allowance, or even a substitute for a low balance checking account.
- Perfect travel card.
What are the benefits to companies?
- Incentives for employees.
- Rebates for product purchases.
- Promotional incentives for events.
Why should we offer this product?
This new Visa product is typically only offered by the largest banks. Banks that have offered the gift card have found it popular among both customers and non-customers. By attracting non-customers to the bank, it provides a great opportunity for them to visit our bank and staff and provides an excellent opportunity to offer other products and services. New fee revenue is generated from each sale.
Is there a fee to purchase a card?
Yes. The agent bank establishes the retail price.
Are there any other fees?
Yes. There is a monthly service charge that is waived for the first 6 months. So, the cardholder should use their card balance in the first 6 months to avoid this fee. Also, if a cardholder wants to replace a lost or stolen card, a fee is charged. And a card can be cancelled and check issued for a fee. These fees are disclosed in the terms and conditions provided with the card purchase.
Can a company buy multiple cards for its employees?
Yes. Anyone can purchase multiple cards. And this is a good way for companies to reward their employees in lieu of other gifts. It can also be used as incentive awards for companies and for rebates for product purchases. (Cards Purchases exceeding $3,000 are subject to BSA reporting).
What procedures do I follow to sell a card?
You will receive written procedures and training materials.
How will we advertise the product?
The program will be supported by statement inserts, lobby materials, and advertising The main way to sell the card is to talk about it to all customers and friends.
Who do I call if I have a question or problem? Or if a customer has a question or problem?
Call your bank's Visa Gift Card Representative.
Is our agent bank responsible for charge backs or losses?
No.