In establishing retail pricing for the Visa Gift Cards consider the following:

Customer and Non-Customer

Many banks distinguish between customer and non-customer to allow a “break” for existing customers. Example = $1.00 less for customers.

Volume Discounts

For corporate clients that purchase a large number of cards, consider volume discounts.

Tier Pricing Based on Value of Card Purchased

An example of tier pricing is as follows:

$ 25 to $ 99 - $4.95

$100 to $199 - $5.95

$200 to $299 - $6.95

$300 to $500 - $7.95